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digital arts communication

DAC is a specialization within Honours Arts and Business Co-op

Why take the DAC specialization?

In the Digital Arts Communication specialization, students learn how to design with digital images, hypertext, sound, and video. And most important, they learn to design, develop, and test media for a wide variety of businesses and professions, ranging from the high-tech sector, to corporate communications, to the creative industries.

So why take Digital Arts Communication? Because digital technologies are rapidly changing how we communicate - both in our personal and professional lives. Using digital technologies, professionals in almost every field need to reach more people, using richer media, in more interactive ways. As part of Honours Arts and Business Co-op, the Specialization in Digital Arts Communication provides students with the knowledge and skills required to design communication for an increasingly digital world.

What are the DAC specialization admission requirements?

This specialization has four core Digital Arts Communication courses and two electives, chosen from a variety of approved courses offered within Arts. The required average for admission is a grade of 75% in Digital Arts Communication 201 or 202 (taken in second year). Enrollment in the Specialization is limited. Students enter the Specialization in their second year through a process of formal application and personal interview.

Note: Only students in Honours Arts and Business Co-op are eligible to enter Digital Arts Communication Specialization.

How does the specialization work?

Digital Arts Communication (DAC) 201 and 202 introduce students to the theories required to analyze, and the practices necessary to produce, digital designs in the four principal modes (image, video, sound, hypertext) . Students will develop a portfolio of their designs, which they can show to Co-op and other prospective employers.

The senior-level courses, Digital Arts (DAC) 300 and 400, require students to deepen their knowledge of digital design theory, put this theory into practice under the supervision of professional designers and researchers, and participate in ongoing research projects.

State-of-the-art facilities

The Digital Arts Communication courses are taught in a fully equipped high-tech lab allowing students to immerse themselves in the technology needed to advance their education. For details see facilities.

Students will have access to: